Creativity – it’s why video is fun!

Somewhere to hang your creativity

This week, I thought I’d share a couple of short videos. The first is a sweet little animation that’s actually a corporate promotion. The second is a music video that features a simple trick with a GoPro and a coat-hanger. One shows how compelling content can be created cheaply with a bit of lateral thinking.… Continue reading Creativity – it’s why video is fun!

The Show Must Go On!

Oh, the joy of ageing! What a fighting fit crew we were today – both the director and make-up artist on crutches! Fortunately, our client and Nestlé’s CEO and CFO were very understanding and didn’t make us run around too much! We did “hop to it” though!

Video clichés – guilty m’lord but it wasn’t my fault!

  I came across this video the other day which really amused me. It’s a video consisting of sequences and beautiful shots from a single video library with a “generic” video script. Basically, it’s a piss-take of all things “corporate video”. At one level I realise that I should be embarrassed that I’m guilty of… Continue reading Video clichés – guilty m’lord but it wasn’t my fault!

Is it possible to influence how things catch on?

Apparently, yes! So the next question is “how”? I recently read a fascinating book called “Contagious – Why Things Catch On” by Jonah Berger. As the sub-title suggests, the book focuses on the key ingredients to make something go viral. In the book, Jonah refers to quite a few of the videos I’ve collected over… Continue reading Is it possible to influence how things catch on?